Mirrors are an important part of our daily lives.
They can be found in almost any place you can think of, from retail establishments, restaurants, factories, offices, schools, to homes.
It is only recently that the role of mirrors has changed from one of vanity to one of utility.
Aside from its personal use in homes, mirrors also help retailers increase their sales by making it easier for customers to see themselves wearing clothes, trying on jewellery, or just looking at the merchandise itself.
This post will explore this idea and provide some tips on how you can use mirrors in your retail establishment
Why are Mirrors Important in Retail Fitouts?
Mirrors are an essential aspect of retail fitouts.
It became a practice to place it behind shops so customers could look inside through its reflective surface and study what was being sold more closely without having physical contact with it!
This eventually evolved into placing mirrors strategically around a store where potential buyers can get a glimpse of themselves while inspecting an item either directly in front or slightly off-centre view.
This way, they can see themselves at different angles and decide whether or not the item really suits them.
As a business owner, mirrors should definitely be a must-install around your establishment in order to attract more customers by making them feel better about their image.
How do Mirrors Help Your Business?
There are plenty of ways that having mirrors increases your sales and helps your business grow even faster. Here are some known ways that mirrors have been known to help you with your business.
Enables Customers to Check the Products
Through mirrors, customers can see if the item is really for them and if it suits their appearance.
Make sure you place mirrors at eye level or slightly above it (if possible) so that they can see themselves from head to toe without having to stretch their necks and strain their backs.
Helps With Lighting Up Your Establishment
The addition of mirrors in your fitout helps add a touch of glamour to these places as well by providing them with additional illumination that does not blind customers when they try on items.
This allows you to put up fewer store lights but still create an effect that gives off enough light for customers to see themselves clearly without having any problems trying out different types of merchandise.
“Put mirrors in places where they can reflect natural light to come into your store like near the front entrance, ceiling lights, and other windows that are not obstructed by blinds or curtains.”
This would require you to install very large mirrors instead of having many smaller ones which might be costly but makes up for it with an attractive appearance!
More importantly, make sure that any mirror installed around your establishment is made out of safety glass so as not to break easily should someone bump onto them accidentally causing injury.
Showcases and Accentuates Your Products
You might consider having mirrors installed on either side or above these particular types of merchandise so customers will see them immediately without much effort.
Mirrors can also be used to give depth and create an illusion that improves product presentation when you want to display them on shelves, racks, cabinets, and other types of fixtures.
This is very helpful especially during sales where customers are allowed to pick up different items from these showcases instead of having everything displayed behind glass cases which may make people feel like they’re being watched while browsing through your store.
Creates an Illusion of Depth and Space
Using mirrors the right way can give your space a larger appearance even if the inside has a limited area.
This gives people the mindset that they are not actually standing in a small place so they will feel less crowded, allowing them to browse through your products without feeling irritated by how congested everything looks.
This is also effective when you want to separate certain areas of your establishment like, for example, the men’s section, women’s section, and children’s department without having any physical barriers that could result in customers accidentally crossing over!
This will help control traffic flow which can become problematic if people get too rowdy causing accidents.
Final Thoughts
When used right and creatively, mirrors can benefit your retail fitout–they can boost aesthetics, improve customer experience, and thus motivate higher sales.
If you need help in planning for your new retail fitout in Gold Coast, or a renovation, feel free to reach out to us for a quote!
