7 Best Ways to Make Your Product Pop on the Shelf

Retailers are always looking for ways to make their products stand out on the shelf. With so much competition, it can be difficult to get your product noticed. In this blog post, we will discuss seven ways that you can make your product pop on the shelf and increase sales!

1. Use bright colours

When it comes to making your product stand out on the shelf, colour is key. Bright colours are incredibly eye-catching, so they’re a great way to grab attention. However, it’s important to use colours that complement each other and create a cohesive look.

You also want to make sure that the colours you use are appropriate for the type of product you’re selling. For example, if you’re selling a food product, you’ll want to avoid using colours that are commonly associated with danger or health hazards.

Background with shoes on shelves of shop

Instead, opt for colours that convey safety and hunger. Red, orange, and yellow are all great choices for food products, but keep in mind that they should tie in nicely with your branding. Overall, remember that colour is one of the most important factors in making your product pop on the shelf. Use it wisely!

2. Use interesting packaging

In today’s competitive marketplace, it’s more important than ever to make sure your product stands out from the crowd. There are a number of ways to do this, but one of the most effective is to use interesting packaging.

Eye-catching packaging can help your product to catch the customer’s attention and make them more likely to pick it up off the shelf. In addition, well-designed packaging can also communicate important information about your product and give it a professional look. So if you’re looking for ways to make your product pop, don’t underestimate the power of great packaging.

3. Use promotional materials

If you want your product to stand out on the shelves, promotional materials can be a big help. A well-designed poster or flyer can grab attention and help people remember your product when they’re making their purchase decisions.

You can also use point-of-sale displays to make your product more visible. Strategic placement of your product can also draw the eye and help boost sales. However, it’s important to strike the right balance between being too subtle and being too pushy. Too much promotion can be off-putting, so it’s important to find a way to make your product pop without being overbearing.

4. Get involved in social media

If you want your product to stand out on the shelf, you need to get involved in social media. Social media is a great way to connect with potential customers and promote your product. You can use social media to share information about your product, offer discounts and coupons, and even host giveaways. Getting involved in social media is a great way to get your product noticed. 

With a little effort, you can create an eye-catching package that will help your products stand out from the competition. 

Platforms like Instagram and Twitter are excellent for promoting your product and connecting with potential customers. Make sure to post high-quality photos and videos that show off your product in its best light. You can also use social media to run contests and giveaways, which can help to generate excitement and buzz around your brand. And don’t forget to use hashtags! Hashtags are a great way to make your content more discoverable and reach a wider audience. When used properly, social media can be a powerful tool for marketing your product.

5. Give away free samples

Free samples are always popular, so this is a great way to get people interested in your product because it gives people a chance to try your product and see if they like it before they commit to buying it.

You can hand out samples in store or at events, or even include them in mailings. Including a free sample with every purchase is also a good way to show your appreciation for your customers’ business. And if you’re feeling really generous, you can always give away free samples of your product on your website or social media channels. Whatever way you choose to distribute them, free samples are an excellent way to generate interest in your product and build up customer loyalty.

6. Run competitions

Running competitions is a great way to engage with potential customers and get them excited about your product. Creating a buzz around your brand name will not only benefit you in the present, but it will also give you rich market data to use in the future.

When planning a competition, be sure to set clear objectives and choose a prize that will appeal to your target audience. You should also promote the competition through as many channels as possible and make it easy for people to enter.

glasses on a shelf in a store

Finally, be sure to follow up with all of your entrants after the competition has ended. By running a well-organised competition, you can generate excitement, build goodwill, and gather valuable insights into your target market.

7. Sponsor an event

When it comes to marketing, there are myriad ways to get your brand in front of potential customers. One way that is often overlooked is sponsoring an event.

By aligning your brand with a particular event, you can tap into a whole new market of potential customers. Not only will you have the opportunity to promote your brand at the event itself, but you will also reap the benefits of post-event marketing, as people will associate your brand with the positive experience they had at the event.

Sponsoring an event can help to build goodwill among potential customers, as they will see that you are supportive of their interests and committed to giving back to the community. As a result, sponsoring an event is a great way to expand your brand’s reach and create a positive impression among potential customers.

Young caucasian woman chooses furniture for her apartment in furniture store

Final Thoughts

It’s time to get creative with your product packaging and ensure that it pops on the shelf. With a little effort, you can create an eye-catching package that will help your products stand out from the competition. 

Remember to keep your target audience in mind. Marketing to children? Use bright colors and fun fonts. Marketing to adults? Keep it sleek and simple. Whatever route you choose, make sure that your packaging reflects the quality of your product and entices potential customers to make a purchase.

With these seven tips, you’re sure to create a product that pops on the shelf! For any other help contact the expert retail fitters in Gold Coast.


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