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Getting it Right when it comes to the Shop Counter

The Shop Counter is an important place.
It's a greeting point, a service point and a transaction point at the very least.
Getting it right isn't only about location, location, location.
It's also about style, functionality and finish.

Materials:
Be innovative with the choice of materials.
Try some of these ideas to create some style:
Timber- new or recycled in plank or batten format. Mix different timber species, sizes and thicknesses to create textured effects.
Tiles - small mosaics, stone, marble, extra large ceramics. Experiment with pattern and direction.
Concrete formed on site into a counter shape. It's tactile, very on trend and very durable.
Solid Block or Brick – Create so many patterns and textures and don't forget to look at fantastic colour choices of bricks and grouts around right now.
Pressed metal sheeting - Great for forming decorative patterns with a touch of vintage.
Brick-look sheeting-  Get the look without the cost or the weight of real brick
Acrylic, Solid Surface Material or Glass - Timeless and so versatile
2 Pac Painted Finish – Colour - the sky’s the limit with colour choices.

Functionality:
Design the shop counter to be multi- functional and productive.
To do this successfully, integrate small product displays, spaces for special bargain items, impulse buys, or custom dispensers for food or utensils into the counter top. It can be a way of upselling, advertising or providing self-serve facilities for customers.

Durability:
Make sure materials and finishes are durable and will have longevity.
The counter has to keep on looking good!
Its chosen finishes need to hold up against normal wear and tear including scratching, knocking and the ravages of cleaning equipment.
Customers' bags and belts are the enemy of counter fronts, so depending on the type of business you have, keep these ideas in mind when making choices about finishes.

Lighting:
Use lighting to make the counter “zing”.
Internal display illumination or concealed pelmet lighting are effective  ways to light up the counter. Strip LED lights can be hidden away to flood indirect light up or down the counter front.
Small LED spot lights can enhance merchandise display in glass fronted counters.
Whatever the case, when using display lighting, ensure that adequate ventilation is provided for.
All lights should be discretely placed so as not to produce glare.

Cabling:
Keep it tidy. Design the shop counter so that equipment cables, cords and loose items are hidden from public view. Build in shrouding for such areas and items to keep it looking neat.

Getting it right can mean a counter looking good for longer and very often, more sales.

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